Our Story

Stitching Around was founded in Miami, FL in 2005 and is the largest purveyor of machine embroidery services and custom personalization for both individual customers and corporate clientele in South Florida. Operating from the same brick & mortar store in the Marina Lakes neighborhood of Miami, current owners and best friends, Valeria Iglesias Halley and Gabriella Parlapiano Hugues, purchased the business in July of 2020. Since then, SA has expanded into the premier destination for discerning customers new and old, offering thoughtfully curated personalized gifts and homewares. The SA experience is rooted in a combined 20+ years of craftsmanship, exceptional customer service and the goal of sparking joy to gift-recipients and gift-givers alike.